001. PROJECT: KNIT CAFE
Knit Cafe is a conceptual coffee shop with a mission is to provide an inclusive & cozy cafe experience that nourishes your mind, body & soul through delicious eats & coffee made with the best beans in town. It is a place where you can enjoy a premium cup of coffee in an inclusive & comfortable space, rooted in community & their love for the environment.
CREATIVE DIRECTION & BRAND IDENTITY BY BETH KNUDSEN
VALUES
Inclusivity
Comfort
Eco-friendly
Approachable yet fun eco inspired colours, playful fonts, diversity in marketing collateral, simple icons, chill vibes, approachable + casual language. Gender neutral, artistry driven, touches of vintage, non tradi- tional, cool but cozy aesthetic, youthful vibes
CREATIVE DIRECTION
002. FRIENDLY
001. COZY
003. INDIE
SUITE
LOGO
